TECATE PA'L
NORTE

The Challenge

Tecate Pa'l Norte aimed to deliver an immersive festival experience that celebrated Mexican culture and music while creating unforgettable moments for attendees. The production needed to enhance the overall festival atmosphere through stage design, interactive installations, and brand activations. Balancing large-scale impact with cultural authenticity.

Contribution & Approach

While working as part of an agency team, Luke contributed motion design for the festival experience, creating dynamic visual content used across stage screens and brand moments throughout Tecate Pa'l Norte. The work focused on developing high-energy motion graphics that reflected the rhythm, color, and cultural character of Mexican music and festival culture. Visual systems were designed to feel bold and contemporary while remaining rooted in the festival's identity. Supporting performances through cohesive, expressive visual language.