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#002 ADMIT ONE

STAR WARS
OUTLAWS

Experiential Activations 2024

The Challenge

In collaboration with Ubisoft and Lucasfilm Games, the team set out to bring Star Wars Outlaws to life through a large-scale projection mapping installation for the game's release event in Irvine, California. The goal was to transform the interior of the venue into a cinematic canvas. Capturing the atmosphere of the Star Wars universe while highlighting the game's distinct visual identity.

Contribution & Approach

While working as part of the production team, Luke contributed to the projection mapping pipeline, supporting content design, show programming, and on-site calibration and playback. The installation used large-format projection mapping to drive dynamic motion design inspired by the Star Wars universe. Visuals were crafted to reflect the energy and tone of Outlaws. Resulting in a cohesive fusion of brand storytelling and technical execution that delivered a memorable first look at one of the year's most anticipated titles.

Credits

Client

Ubisoft / Lucasfilm Games

Services

Projection Mapping Design
Technical Direction
Playback System

Venue

AV Irvine

Tools

After Effects
BrightSign®

Project presented for individual portfolio purposes. ArtProject LLC was not the contracting agency.